Shop men's denim collection.

The Denim Guide

Our new denim collection has it all. Responsibly-sourced fabrics, a wider selection of washes, all the latest fits, and just the right amount of stretch. Great fitting jeans last forever - find your new favorite.

DISCOVER OUR FITS

THE CIGARETTE

Cut from comfortable stretch denim to our classic skinny fit, the Cigarette jeans are a firm favourite. Tapering at the ankle for a close fit, they’re finished with relaxed creased details.

SKINNY FIT

TAPERED ANKLE

STRETCH DENIM

FULL LENGTH

SHOP THE CIGARETTE

THE DEAN

The Dean jeans are an easy choice. Crafted from comfortable stretch denim, with a classic slim leg and cropped ankle - they won’t let you down. Check out the signature details.

SLIM FIT

COMFORT STRETCH DENIM

CROPPED LEG

SUPPORTS BCI

SHOP THE DEAN

THE JACK SELVEDGE

Made from organic cotton, the Jack Selvedge jeans are crafted using traditional weaving techniques. Shaped to a tapered fit, the cropped ankle finishes the relaxed details.

TAPERED FIT

SELVEDGE EDGE

RIGID DENIM

ORGANIC COTTON

SHOP THE JACK SELVEDGE

THE REEVES

It’s time to get loose. Made from recycled cotton-blend denim, the Reeves jeans are shaped to a straight, slouchy fit, with a comfortable low-rise. Ideal for any day of the week.

LOOSE FIT

STRAIGHT LEG

RIGID DENIM

RECYCLED COTTON

SHOP THE REEVES

THE REX

The Rex jeans are an everyday essential. In supersoft denim with a little added stretch for extra comfort, a slim leg tapers down toward the ankle - you can’t go wrong.

SLIM FIT

TAPERED ANKLE

STRETCH DENIM

FULL LENGTH

SHOP THE REX

THE IMPORTANT STUFF

SUSTAINABILITY

LOW EIM SCORE

EIM monitors the impact that garment finishing processes have on the environment. We aim to improve the environmental performance of our jeans, paying close attention to water and energy needs, as well as chemical and worker impact.

REDUCED WATER CONSUMPTION

Much of our denim collection is produced in factories using innovative water saving and water recycling processes.

THE BETTER COTTON INITIATIVE

We’ve partnered with the BCI and are committed to improving cotton farming practices globally.

READ MORE
Front shot of a man wearing blue jeans and a denim shirt.
Pile of jeans on a table.

CARE FOR YOUR DENIM

HOW TO WASH YOUR JEANS

Wash in cold water, inside out and only when absolutely necessary. Spot clean with soap and water when you can - use mild detergent to stop the colour fading.

HOW TO SOFTEN DENIM

Soak them in cold water, hang dry and wear in.

HOW OFTEN SHOULD YOU WASH JEANS?

Retain the colour and shape by washing your jeans as little as possible - it’s kinder to the planet, and to your jeans.

CAN YOU PUT DENIM IN THE DRYER?

Denim breaks down in the dryer, the colour fades and the shape distorts. Always air dry your jeans - natural is better.