Woman wearing a denim jacket with a white t-shirt, denim jeans and  black leather boots.

Denim
Guide

Two pairs of jeans thrown over a chair.

Denim
Guide

The New Collection

Reform technology. The kind that shapes and sculpts. Long-lasting washes. Styles that stay black. New fits in different lengths. With just the right stretch. Great jeans last forever. Find yours.

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Close up of one of our jeans button. Bespoke
button
Close up on the back pockets of a pair of jeans on a model. Sculpting
technology
Close up of the vegan leather piece at the back of a button. Vegan leather
finishes
Close up on a belt loop on the side of a pair of jeans on a model. Reinforced
belt loops

Mid Rise Skinny

Discover our mid-rise skinny Miller jeans.

MILLER

  • MID-RISE SKINNY
  • SUPERSTRETCH
  • 6 WASHES
Discover our Miller jeans.

MILLER

  • MID-RISE SKINNY
  • SUPERSTRETCH
  • 6 WASHES
Discover our mid-rise skinny Miller jeans.
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MILLER

  • MID-RISE SKINNY
  • SUPERSTRETCH
  • 6 WASHES
Discover our mid-rise skinny Miller jeans.
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HIGH RISE SKINNY

Discover our high-rise skinny Dax jeans.

Dax

  • HIGH-RISE SKINNY
  • SUPERSTRETCH
  • 5 WASHES
Discover our Dax jeans.

Dax

  • HIGH-RISE SKINNY
  • SUPERSTRETCH
  • 5 WASHES
Discover our high-rise skinny Dax jeans.
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Dax

  • HIGH-RISE SKINNY
  • SUPERSTRETCH
  • 5 WASHES
Discover our high-rise skinny Dax jeans.
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ULTRA HIGH RISE SKINNY

Discover our ultra high-rise skinny Phoenix jeans.

Phoenix

  • ULTRA HIGH-RISE SKINNY
  • SUPERSTRETCH
  • 2 WASHES
Discover our Phoenix jeans.

Phoenix

  • ULTRA HIGH-RISE SKINNY
  • SUPERSTRETCH
  • 2 WASHES
Discover our ultra high-rise skinny Phoenix jeans.
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Phoenix

  • ULTRA HIGH-RISE SKINNY
  • SUPERSTRETCH
  • 2 WASHES
Discover our ultra high-rise skinny Phoenix jeans.
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HIGH RISE STRAIGHT LEG

Discover our high-rise straight leg Harper jeans.

Harper

  • HIGH-RISE STRAIGHT LEG
  • CROPPED
  • 2 WASHES
Discover our Harper jeans.

Harper

  • HIGH-RISE STRAIGHT LEG
  • CROPPED
  • 2 WASHES
Discover our high-rise straight leg Harper jeans.
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SHOP NOW

Harper

  • HIGH-RISE STRAIGHT LEG
  • CROPPED
  • 2 WASHES
Discover our high-rise straight leg Harper jeans.
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Shop our women's denim.

The Denim Edit

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Shop our women's jeans.

ALL JEANS

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Pair of light grey jeans hanging at the back of an orange chair.

HOW TO CARE FOR
YOUR DENIM

  • How to wash jeansWash in cold water. Inside out. And only when absolutely necessary.
    Spot clean with soap and water when you can. Use mild detergent to stop the colour fading.
  • How to soften denimSoak in cold water. Hang dry. Wear in.
  • How often should you wash jeansRetain the colour and shape by washing your jeans as little as possible.
    It’s kind to the planet. And to your jeans.
  • Can you put denim in the dryerDenim put in the dryer breaks down. The colour fades and the shape distorts.
    Always air dry your jeans. Natural is better.